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Eloqua (MTB) split-banner email templates for Oracle Financing marketing — promotions, demand gen, lead nurture, and newsletter
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Eloqua (MTB) split-banner email templates for Oracle Financing marketing — promotions, demand gen, lead nurture, and newsletter
The sequence we used for the Oracle Financing campaigns, mapped to the OCM Email Builder and Eloqua / Responsys template tooling. Between 2021 and 2025 this produced several hundred templates across roughly ten marketing managers.
Marketing manager sends the brief: promotion (offer + pill CTA), demand gen (guide, proposal or webcast with a tracked CTA), lead nurture (win story or tips that keep a prospect warm) or newsletter (several short items, one header). Name the campaign YYMMDD – Program so the folder, images and template sort together.
Campaigns → Manage Campaigns → Create Campaign → Email. Choose the saved template (Saved templates tab) or Create from file; the Email Message Designer only edits the HTML canvas, so headers and footers come from the template.
Every split banner needs a pair from the catalog: -d 307 × 415 for desktop (the image half) and -m 360 × 210 for mobile (stacked above the text). Export PNG, host them on the static web folder, and reference the URL — only hosted images render in mail clients.
Header → split banner (text half with headline, subhead and pill button) → body copy with ≤ 3 bullets → optional win story (portrait + quote) or webcast block → CTA → footer. Keep the 614 px table width; stack columns under the 540 px media query.
Headline ≤ 2 lines, subhead ≤ 20 words. Greeting uses Hi >FIRST_NAME<,. All links get the campaign tracking parameters; the pill button and the body CTA point at the same destination.
Check desktop and mobile in the designer, send a test to yourself and the marketing manager, then Save → Save as Template (or Download HTML / .zip from the Email Builder) and log it under the manager's folder.
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